Writing for Social Media

Techniques to Help You Write for How People Consume Information Today

Social media has changed the way we write, consume, and disseminate information — more so than with almost any other medium in the past 500 years. And the pace at which this change is happening is staggering. Competition for our attention is at an all-time high: we are constantly vying to have content noticed, spark a discussion or change minds. As writers, we have to be aware of how people approach different media today so that we can create interesting and engaging content.

In this interactive one-day workshop, you will learn and practise new ways of structuring content and auxiliary material for maximum impact in different media. You will work on practical examples using a workbook full of explanations, exercises and helpful references that is yours to keep.

This workshop is offered within organizations for groups of 5 people or more.

Workshop Topics

Developing Content for Today’s Readers
• Understand readers today
• Structure writing so that it’s easily understood
• Define your audience, purpose and key issues
• Establish a writing process that brings results
• Analyze your readers’ needs and interests
• Identify the level and type of information required

Writing Persuasively
• Decide how you want your reader to respond
• Use the three parts of argument — ethos, logos and pathos — for maximum persuasion
• Understand the persuasive power of active verbs versus nouns
• Promote key information to strengthen your ideas — and only key information
• Write to get noticed

Social Media Differences and Similarities
• Facebook
• YouTube
• Instagram
• Twitter
• LinkedIn
• Other apps

Final Considerations
• Revise for maximum clarity
• Proofread for professionalism

Learning Outcomes
By the end of this seminar, you will be able to:

• Understand how people consume information today
• Write and structure content for this reality
• Write and structure content for different media
• Persuade others of their value
• Communicate in a clear, concise fashion
• Apply efficient proofreading techniques

For more information on this workshop, please contact:
Sophie Gouédard
Tel: 613-234-2020, ext. 21
Email: sgouedard@pmctraining.com

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