Effective Trade Show Booth Strategies
Sales, marketing and customer service
Improving Engagement with Your Booth Visitors
Even in this hi-tech world, one of the best strategies for an organization to market its products and services to a specified group of potential customers is to exhibit in a trade show. These events offer a unique opportunity for face-to-face interaction. This workshop will help you to understand the fundamentals of interpersonal interaction, and help you to become more effective and professional in a trade show environment.
This session can focus on either selling or information dissemination as required.
• Identifying the goals and concerns
Behavioural Style Differences
• The DiSC Model, individual assessments
• Barriers to listening
Managing How You Are Perceived
• First impressions
• Do’s and Don’ts
• Handouts and key considerations
• What worked well?
• What did not work?
Summary and action plan
There are no prerequisites for this course.
Anyone who has to participate in a trade show booth. Ideal for managers, support staff or salespeople.