Selling Smarter

It’s no secret that the sales industry continues to change and evolve rapidly. This is an exciting and dynamic profession, although it is often underrated and misunderstood. The back-slapping, high pressure, joke-telling sales person has disappeared. In his place is a new generation of sales professionals: highly trained and well groomed, with the characteristics of honesty, trustworthiness, and competence.

This one-day workshop will help you teach participants how to be one of those smart sales professionals.

This workshop is offered within organizations for groups of 5 people or more.

Specific learning objectives include:

  • Explain and apply concepts of customer focused selling.
  • Use goal-setting techniques as a way to focus on what you want to accomplish and develop strategies for getting there.
  • Apply success techniques to get the most out of your work.
  • Understand productivity techniques to maximize your use of time.
  • Identify ways to find new clients and network effectively.

Course Overview
You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.

Selling Skills
To begin, participants will explore consultative selling and the efforts-result matrix. Participants will also discuss how to build trust and credibility with their clients.

The Sales Cycle
During this session, participants will look at the steps of the basic sales cycle: initiate, build, manage, and optimize.

Framing Success
In this session, participants will learn about the power of the mind and how to use that to build a professional, confident image.

Setting Goals with SPIRIT!
Next, participants will use the SPIRIT acronym to create positive, achievable goals.

The Path to Efficiency
During this session, participants will share their time management tips, and we will offer some ways of maximizing your time.

Customer Service
This session will look at the four needs of customers and how we can use them to sell smarter.

Selling More
Next, participants will explore the three types of selling. Participants will also discuss the importance of perceived value.

Ten Major Mistakes
This session will look at the ten biggest mistakes salespeople make. Participants will then brainstorm ways to avoid or rectify these mistakes.

Finding New Clients
During this session, participants will discuss how to find new clients and how to network.

Selling Price
To wrap up the day, participants will look at the advantages and disadvantages of selling price.

Workshop Wrap-Up
At the end of the day, students will have an opportunity to ask questions and fill out an action plan.

For more information on this workshop, please contact:
Sophie Gouédard
Tel: 613-234-2020, ext. 21
Email: sgouedard@pmctraining.com

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