Sales and customer service courses

The Fundamentals of Selling course is designed to equip sales professionals with the core skills necessary to excel in today’s competitive business environment. This three-day program provides a structured, consultative approach to selling, enabling participants to gather meaningful market intelligence, build strong client relationships, and propose tailored solutions that address customer challenges. Attendees will develop competencies in sales strategy, technology, prospecting tactics, consultative sales calls, negotiation, and self-management. 

While many companies promise to deliver an incredible customer experience, some are better at delivering than others. This two-day course is designed around six critical elements of customer service that, when the company lives them, bring customers back to experience service that outdoes the competition.

This 2-day program equips experienced sales professionals with the tools and frameworks to approach negotiations strategically, handle challenges effectively, and drive better outcomes. Participants will develop a structured approach to preparing, guiding, and closing negotiations while maintaining strong client relationships and profit margins.

This 3-day program equips sales managers with the tools and strategies to navigate the unique challenges of sales leadership in Canadian organizations. Participants will develop expertise in leadership, business management, and talent management—ensuring they can translate organizational vision into a meaningful direction for their sales teams. The course provides actionable frameworks for coaching, performance tracking, sales forecasting, and talent development, enabling managers to drive sustained sales success.

Your organization’s success depends on the professionalism of its customer service people. Do you know how to deal effectively with difficult or angry customers? Can you confidently turn a negative situation into a positive one? Do you always create a good first impression? Do you build rapport effortlessly with your customers? This workshop will help you become a model of professional behaviour and skill. You’ll develop a system for staying calm, motivated and enthusiastic regardless of pressures and problems. Learn techniques for dealing effectively with angry or difficult customers, and for being creative in dealing with challenges and the unexpected.

This advanced 2-day sales program equips sales professionals with the skills to take a strategic approach to account management, reduce competitive threats, and strengthen client retention. Participants will develop strategic planning frameworks to maximize the return on time invested and create long-term, high-value client partnerships.