Sales and customer service

6 workshops found

This category of PMC Training workshops is designed to help you excel in sales, relationship-building, and customer service excellence.


Develop expertise in strategic account management, negotiation, consultative selling, and customer experience to drive revenue, build lasting client relationships, and create standout customer interactions.


Sales and customer service

Sales and customer service
Customer Service Training: Critical Elements of Customer Service
While many companies promise to deliver an incredible customer experience, some are better at delivering than others. This two-day course is designed around six critical elements of customer service that, when the company lives them, bring customers back to experience service that outdoes the competition.
Duration: 2 days (12h)
Team
Sales and customer service
Effective Negotiating Strategies
This 2-day program equips experienced sales professionals with the tools and frameworks to approach negotiations strategically, handle challenges effectively, and drive better outcomes. Participants will develop a structured approach to preparing, guiding, and closing negotiations while maintaining strong client relationships and profit margins.
Duration: 2 days (12h)
Team
Sales and customer service
Fundamentals of Selling
The Fundamentals of Selling course is designed to equip sales professionals with the core skills necessary to excel in today’s competitive business environment. This three-day program provides a structured, consultative approach to selling, enabling participants to gather meaningful market intelligence, build strong client relationships, and propose tailored solutions that address customer challenges. Attendees will develop competencies in sales strategy, technology, prospecting tactics, consultative sales calls, negotiation, and self-management. 
Duration: 3 days (18h)
Team
Sales and customer service
Professional Sales Management
This 3-day program equips sales managers with the tools and strategies to navigate the unique challenges of sales leadership in Canadian organizations. Participants will develop expertise in leadership, business management, and talent management—ensuring they can translate organizational vision into a meaningful direction for their sales teams. The course provides actionable frameworks for coaching, performance tracking, sales forecasting, and talent development, enabling managers to drive sustained sales success.
Duration: 3 days (18h)
Team
Sales and customer service
Providing Superior Customer Service
Your organization’s success depends on the professionalism of its customer service people. Do you know how to deal effectively with difficult or angry customers? Can you confidently turn a negative situation into a positive one? Do you always create a good first impression? Do you build rapport effortlessly with your customers? This workshop will help you become a model of professional behaviour and skill. You’ll develop a system for staying calm, motivated and enthusiastic regardless of pressures and problems. Learn techniques for dealing effectively with angry or difficult customers, and for being creative in dealing with challenges and the unexpected.
Duration: 1 day (6h)
Team
Sales and customer service
Strategic Account Management
This advanced 2-day sales program equips sales professionals with the skills to take a strategic approach to account management, reduce competitive threats, and strengthen client retention. Participants will develop strategic planning frameworks to maximize the return on time invested and create long-term, high-value client partnerships.
Duration: 2 days (12h)
Team
For over 40 years, PMC Training has offered professional development to government, private sector, and non-profit clients, both virtually and in-person.

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