Effective Trade Show Booth Strategies

Improving Engagement with Your Booth Visitors

Even in this hi-tech world, one of the best strategies for an organization to market its products and services to a specified group of potential customers is to exhibit in a trade show. These events offer a unique opportunity for face-to-face interaction. This workshop will help you to understand the fundamentals of interpersonal interaction, and help you to become more effective and professional in a trade show environment.

This workshop is offered within organizations for groups of 5 people or more.

Course duration: 1 day
Course language: English

Program Topics

• Identifying the goals and concerns

Behavioural Style Differences
• The DiSC Model, individual assessments

Communication Fundamentals
• Barriers to listening

Managing How You Are Perceived
• First impressions
• Do’s and Don’ts

• Handouts and key considerations

Post-Show Reporting
• What worked well?
• What did not work?

Summary and action plan

Note: this session can focus on either selling or information dissemination as required.

Who Should Attend This Course?

Anyone who has to participate in a trade show booth. Ideal for managers, support staff or salespeople.

For more information on this workshop, please contact:
Sophie Gouédard
Tel: 613-234-2020, ext. 21
Email: sgouedard@pmctraining.com

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